Customers skim your docs: “on the average webpage, users have time to read at most 28% of the words…20% is more likely…” – The Nielsen Group study
Data
Posts about content data, what it means, and what to do with it.
Update: Don’t fear 404s – more reasons to rethink the redirect reflex
Since I wrote the blog post Don’t fear 404s & avoid unhelpful redirects, I’ve followed my own advice. Happily, I’ve found more reasons why you shouldn’t redirect every page you unpublish.
Need to report on tech doc metrics? Start here with some helpful principles
Discussions about which metrics to track and report can be overwhelming. So many possible approaches! Start with principles and the framework in this article to help you organize your thoughts and inform your choices.
Chasing the Long Tail 